What’s it all about?
Creative directors are the creative leads at advertising agencies or in-house for the marketing department of a company. They oversee the creative team to create, plan and deliver campaigns for clients.
This role will see you involved in planning advertising, supervising the creative process and managing the rest of the creative team. That team will include art directors, copywriters and designers.
This is a senior role for creative thinkers and proven leaders. The role carries fast-track promotion, international opportunities and a salary to match.
Your responsibilities will include:
- Creating and managing the creative team
- Developing ideas for advertising and promotional campaigns
- Pitching and presenting concepts to clients or directors
- Continuously updating clients and informing of them of issues
- Ensuring you are abreast with the commercial aspects of the agency or marketing department
So how do you get there?
Creative directors typically come from a range of different backgrounds. This means you do not need a specific degree to be part of the industry.
According to the IPA Agency Census, 80% of advertising agency staff are graduates.
You can expect to earn between £22,000 and £28,000 at the beginning of your career as an advertising creative. Those with experience and managing small teams can expect to earn between £40,000 and £60,000.
Creative directors are employed by creative agencies on as part of in house marketing departments. The typical route for people starting out in the industry is to complete an advertising or marketing internship.
Show me the money
You can expect to earn between £22,000 and £28,000 at the beginning of your career as an advertising creative. Those with experience and managing small teams can expect to earn between £40,000 and £60,000. Highly experienced agency creative directors can expect to earn in excess of £80,000