What’s it all about?
The digital marketer’s main function is to promote services and goods. They have a range of different channels available to them including
- The marketer can use affiliate marketing – this is when a business allows it’s website to be used to sell products made by other businesses. Commission is paid to the affiliate businesses when they introduce new customers to the website
- The marketer can use PPC ( pay-per-click) campaigns to drive traffic to websites. The company would pay the publisher ie search engine when an advert is clicked.
- The marketer can develop a social media media marketing strategy to create a unique and well defined internet presence using various social media channels like Facebook, Instagram and Twitter.
As a digital marketer you will have a wide range of responsibilities. These will include writing and distributing email marketing campaigns, helping to design web content, working on the company’s social media presence and communicating with partners and affiliates.
If you don’t have a related first degree, a strong personal online presence like a blog or website or defined social media presence will to highlight your interest in the industry.
So how do you get there?
Whilst you do not need a specific degree for this role, degrees in the following subjects will be seen as desirable by employers-
- Advertising, media and communications
- Business and technology
- Creative design
- E-business
- Journalism
- Marketing.
If you don’t have a related first degree, a strong personal online presence like a blog or website or defined social media presence will to highlight your interest in the industry.
Who?
Most medium to large companies have in house marketing
Alternatively, you could apply to work at a marketing agency, handling projects and marketing contracts outsourced by companies.
Show me the money..
You can expect to ear between £18,000 and £22,000 in an entry level digital marketer role. This can rise to between £30,000 and £40,000 for senior management roles.
